Rarefied talent in big data technology and analytics

Lead Data Scientist

Vibrant Media

Job Description

Vibrant is the world’s leading provider of in-content contextual technology that gets brand content and advertising discovered across multiple platforms. With over 6,600 premium publishers and top brand advertisers, Vibrant reaches more than 300 million unique users per month (comScore, 2012). Vibrant gives top brand marketers the opportunity to deliver highly targeted, user-initiated campaigns, within relevant text and images.  Vibrant was founded in 2000, headquartered out of New York with multiple offices throughout the United States and Europe.  Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists and has also been named a "Best Place to Work” by Ad Age and Crain’s.  Vibrant was named a 2012 Highest Rated Media Brand by Advertiser Perceptions and also received Inc. Magazine's 2012 Hire Power Award.

Vibrant is seeking a Lead Data Scientist responsible for leading, managing and executing highly complex statistical and data mining techniques to provide insights in audience intelligence data.

This individual will identify opportunities to apply statistical methods within the business, design statistical and analytical solutions and lead the development and implementation of those solutions. They will play a crucial role in advancing Vibrant Media’s advertising and data platform, helping to design audience targeting solutions as well as working hands-on, deep in the data.  He/she will partner with other members of the business to initiate, prioritize, scope, design and deliver high-visibility quantitative projects. Other responsibilities include advancing the statistical capabilities of the business through increase statistical knowledge, development of statistical capabilities, and incorporation of research into usable solutions.

The right person will be a creative, focused, and technically curious individual who does not mind rolling up their sleeves to get the job done.  He/she is a self-starter, problem-solver, strong writer, and creative thinker who enjoys working in a fast-paced, growth environment and is never satisfied with mediocre work or missed opportunities.

We are looking for someone that can:

  • Develop statistical techniques, sampling procedures and scoring algorithms for use in decision algorithms
  • Develop, monitor and validate in-house models and programs
  • Ensure provision of appropriate analytical support and outcome recommendations for key partners in the business
  • Ensure effective project management/ delivery of analytics projects.
  • Develop analytical solutions to marketing problems, helping to reduce risk and focus investment more efficiently.
  • Provide insightful analyses to solve key business problems using advanced statistics and data mining techniques.
  • Derive appropriate action recommendations and work in partnership with the business to ensure implementation.
  • Stay abreast of ‘best in class’ analytic (forecasting/modeling) intelligence (market/competitor) and information / knowledge management systems.
  • Apply statistical theory and techniques to the analysis of media audience data
  • Communicate and document statistical analyses and methods in a logical and understandable manner for internal and external audiences
  • Manipulate and analyze complex high volume data sets in a distributed environment

Skills you will need to be successful in this role:

  • Master’s Degree or PhD in Statistics, Mathematics, Physics, or related discipline required
  • Minimum 4-7 years of hands-on experience in model development, statistical methodologies and quantitative analyses
  • Minimum 2-3 years’ experience leading an analytics team
  • Experience with statistical software such as Matlab, R, SAS, or SPSS and SQL, relational database design and methods for efficiently retrieving data from databases
  • Experience with audience segmentation and targeting for advertising/marketing purposes
  • Experience in statistical and data mining analysis (customer profiling, segmentation analysis and use of design of experiments to structure tests), statistical modeling principles, concepts and techniques
  • Experience with contextualization and natural language processing a plus
  • Solid project management skills.
  • Strong verbal and written communication skills.
  • Strong understanding of customer and market dynamics and requirements.
  • Experience using Microsoft Office, especially Excel and Powerpoint
  • Strong direct/database marketing skills
  • Excellent interpersonal skills, including the proven ability to establish and maintain effective relationships.
  • Ability to adapt in a rapidly changing, fast-paced work environment.
Interested in this position?
Job Location
565 5th Avenue, 15th Floor
New York, NY 10017
Company Website
Additional Job Details
Employment Type:
Full Time