Manager, Business Intelligence & Analytics job at The Walt Disney Studios

Job Description

Imagine a career with an organization that brings smiles to millions every day. Imagine working with people whose passion for what they do is simply indescribable. We are The Walt Disney Company, live with a rich legacy of innovation, entertainment, and lifelong memories. With our vast array of both businesses and professionals, you'll have the opportunity to join a team that's beloved around the world, and to find out how it feels to love what you do. We invite you to discover for yourself why a career with Disney is the opportunity you've been looking for.

The Walt Disney Studios (TWDS) is seeking a Manager of Analytics & Insights to implement a business intelligence and analytical insights strategy for the Analytics Insights team within the TWDS.

This position is an individual contributor that will report to the VP of Analytic Insights and Business Intelligence (AI/BI) for TWDS.

The goal of this position is to create a competitive advantage for TWDS, with specific focus on leveraging data and advanced analytics to create a 360 degree view of digital and social analytics.

TWDS encompasses the creation, production, promotion, sales, acquisition of and domestic & international distribution of live-action and animated motion pictures, DVD releases, live stage plays, and music & soundtrack recordings.

Social Media Monitoring

Manage data to develop actionable insights from public digital signals across multiple social networks including Twitter, Facebook, YouTube, Snapchat, Tumblr, and blogs.
Applying data science, statistics, and machine learning techniques, identify influencers, build digital profiles that can be segmented for analysis and marketing efforts, build and visualize audience networks, and identify actionable brand affinities.

By leveraging natural language processing and machine learning, identify, at scale, relevant topics and threads of conversation that relate to The Walt Disney Company, Studio, and key executives.

Business Intelligence and Reporting

In this portion of the role, it is expected that new methods of data visualization will be explored and leveraged to increase the impact and insight gained through reporting.

A key measure of success will be an increase in the effectiveness and actionable insights of reporting coming from the Audience Insights team, to the business.

A key competency required for this portion of the role is an ability to collaborate with business stakeholders at all levels, negotiating the best outcome that balances level of effort with readability of the results and actionability.

Marketing and Media Testing

Leveraging data, work with business teams responsible for media and marketing campaigns to understand and further their business goals.

Pre and post campaign analysis and insights is a key aspect of this portion of the role - specifically building consensus, socializing how to isolate data for maximum readability, and finally distilling key learnings and insights to inform specific business decisions and overall strategy.

Responsibilities

Developing an understanding of consumer behaviors and measure the effectiveness of business efforts in real time, including:
Next Generation Metrics - Developing new and re-defining key performance indicators and goals
Optimization Strategies - Adoption of industry best practices
Reporting and Dashboards - Development of smart views of data
Actionable Insights - Breakthrough industry & campaign-specific learning
Identifying and educating key clients on opportunities for data-centric initiatives that provide competitive advantage, including A/B testing to prove/disprove business hypothesis
Drawing upon product, business, and marketing experience and acumen to scope and execute relevant, focused studies
Consistently delivering commitments on time, with high quality while proactively managing client expectations
Providing support to internal clients in the areas of metrics & KPI development as needed
Influencing and evangelizing the evolution of the studio's analytical environment and underlying infrastructure
Acting as a contributing member of the company's global analytics community, establishing an effective means of collaborating, in order to achieve goals

Basic Qualifications

5-7 years of experience in progressive analytics or consumer research
Proven track record of producing actionable insights that led to demonstrable improvements in business performance
Experience building best in class client facing analysis and research
Strong knowledge of various analytical and reporting processes in a large corporate environment including operational reporting, predictive modeling, financial analysis, and data mining
Strong knowledge of Google Analytics or Omniture, Crimson Hexigon, R, Tableau and other analytic tools
Demonstrated ability to establish and communicate the value of proposed initiatives to secure stakeholder support
Exceptional analytical thinking skills, segmentation, research, lifetime value, ROI
Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain momentum
Excellent time and project management skills, with the ability to manage detail work and communicate project status effectively to all levels
Outstanding communication and critical thinking skills as well as the ability to make clear and concise presentations
Strong attention to detail and ability to effectively manage multiple projects

Preferred Qualifications

Previous experience with a major media company (film/TV/digital) a plus

Additional Information

This position is with Walt Disney Pictures, an equal opportunity employer

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