Director of Business Analytics job at Rue La La

Job Description

Company overview:

Boston-based Rue La La disrupted retail in 2008 and has been innovating since. A flash-sale concept highlighting 2K premium brands, Rue integrated formerly disparate elements––merchandising, marketing and technology—to create a uniquely engaging shopping destination for 15M members. With a collaborative culture and drive to innovate, Rue emerged as a leader in premium/luxury ecommerce. Today, Rue is on the leading edge of mobile commerce with an award-winning app and over 50% of sales generated on mobile devices.

The Director of Business Analytics will join an entrepreneurial, analytical marketing team focused on accelerating growth.

Duties and Responsibilities:

Lead the Marketing Analytics team - a team of analysts/Sr. Analysts
Analyze normal (from data warehouse) and Big Data (from Hadoop cluster) to answer key strategic questions for the business
Handle prioritization of various initiatives, and communicate with key stakeholders regarding progress
Develop models (predictive and classification) for a variety of problems
Develop useful member segments to improve targeting
Help further develop consistent approaches and methodologies to develop a best in class analytics practice
Be willing to get hands dirty when needed and own multi-discipline or particularly complex analytics questions (will definitely serve as a “player-coach”)
Create and deliver presentations of insights; shared with all levels of the organization including to company leadership and board
Be able to translate complex analytics tasks into concise and easily consumable reports
Focus on continuous improvements – push the organization towards new and improved ways to use data to improve business processes
Proactively look for opportunities to improve the business outside of the specific questions asked and understand how to influence the organization to make the needed changes

Requirements:

8+ years’ experience in consumer/retail database marketing analysis including analytics, response analysis, ROI analysis, customer profiling, etc.
Graduate degree (MBA/MS/PhD) in marketing, mathematics, psychology, or economics
Experience in managing team especially in consultative situations
Consulting background preferred
Strong hands-on experience with database querying tools, languages and analytical platforms supporting database marketing, including SQL. Big data experience preferred.
Experience having developed (preferably using R) various types of models including linear/logistic regression, clustering, classification models etc.
Knowledge and experience with business intelligence tools such as Tableau
Ability to multitask over several projects
An innovative, positive, and self-directed attitude, interested in “figuring out” solutions to problems or methodology for improved deliverables

This Company is an equal opportunity employer, and selects individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, national origin, gender identity, disability, or any other status or characteristic protected by law.

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