Director of Analytics job at Moxie

Job Description

The Director, Analytics will be responsible for the day-to-day management of Moxie’s Digital Analysts and management of workflow. The Director will work directly with clients and account management to determine what Analytics services and support are required and is integral to design & creation of dashboards, reports, and analysis for clients.

Major Tasks, Responsibilities and Key Accountabilities

Client/account facing responsibilities representing all marketing analytics (web, online advertising, email, and emerging trends)
Responsible for Marketing Analytics tools, services and deliverables
Management and operational responsibility for Analysts, Statisticians, and Developers assigned to the Analytics team
Mentoring and career development of direct reports
Coordination of resources within the Analytics team and overall agency network.
Institutionalizing the process/methodology for campaign goal setting across channels to enhance channel integration and further promote the incorporation of digital best practices and continuous improvement
Work closely with respective team members from various disciplines (media, creative, account management, customer insight, emerging trends) within the agency and the client to optimize and coordinate campaign strategies
Effectively allocates resources to provide support to special projects/initiatives within client services
Manage industry-leading tools such as Omniture, WebTrends, CoreMetrics, DoubleClick, and Google products that facilitate cross channel measurement and optimization
Strategic direction and/or development of segmentation, predictive, and propensity models
Other responsibilities as assigned

Nature and Scope

Reports to VP, Analytics Director
This position will have direct reports

Job Requirements

May require overnight travel up to 30%

Preferred Qualifications

Expert level knowledge of analytics platforms and other business intelligence tools
Strong client engagement and leadership experience skills
Strong management experience, including history of leading teams
Competent in online/offline campaign measurement
Attitudinal measurement tools (Marketing Evolution, Dynamic Logic, Insight Express)
Web analytics tools (Omniture, WebTrends, HBX)
Ad servers (Atlas, DART)
Experimental test design (A/B split, full factorial, fractional factorial)
Statistical tools (such as R, SPSS, SAS) and techniques e.g. segmentation, response modeling and lifetime value
Database tools (MySQL, SQL Server, MS Access)
Understanding of database concepts including normalization, and data integrity
Visual presentation of data through Excel, MS Access reports, Crystal Reports, Xcelsius, etc.

Knowledge, Skills, Abilities & Competencies

Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
Excellent management and time prioritization skills
Excellent project management skills
PC proficiency in Microsoft Office Suite
Ability to manage large project with exceptional project management skills
Excellent communication skills
Able to think about both practical and visionary uses of available data
Deep understanding of marketing, advertising, and customer profiling

Interested in this position?

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