Digital Analytics Specialist (GA/GTM)
Merck
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Job Description
Our Animal Health Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere.
Role
We are looking for a Digital Analytics Specialist to join our growing our Animal Health Digital team. The Digital Specialist will be part of a fast-growing team in an important new role. The role will have an opportunity to shape future strategies in our quest to preserve and improve the health, well-being and performance of animals and the people who care for them.
The successful candidate will have “hands on experience” in Google Analytics, Google Tag Manager with JavaScript (creating events & triggers). Excellent planning, organization, problem identification/resolution skills and data analysis skills are critical for success. Experience with data visualization and Google Data Studio are is desired, but not required.
Digital Responsibilities:
ANALYTICS & INSIGHTS
Build & deliver standardized and custom reports for business stakeholders.
Partner with the analytics teams on measurement across customized site experiences.
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ARCHITECTURE & IMPLEMENTATION
Design, develop and support the web analytics instrumentation architecture - Own all Google Analytics and Google Tag Manager environment & processes.
Consistently evaluate and revise environment where necessary to improve stability, flexibility, scalability, and futureproofing including debugging, troubleshooting, and fixing configuration issues.
Develop custom analytics JavaScript to create events and triggers in Google Tag Manager.
Proficient understanding of cross-browser compatibility issues and workarounds.
Ensure the integrity and accuracy of tagging environment by continually monitoring tags, both manually and with automated tools.
Qualifications:
Education:
Bachelor’s in Business, Science, Analytics, Computer Science, Engineering, Computer Information Systems, Information Technology, or related field preferred. In lieu of degree, Associates with applicable experience
Skills & Abilities:
Experience in Google Analytics, Google Tag Manager with JavaScript (creating events & triggers) is required. Certification preferred.
Basic proficiency in HTML & JavaScript needed.
Experience in analyzing complex data sets for both planned and ad hoc analysis.
Our Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well-being, and performance of animals and the people who care for them. We are a global team of professionals working together to make a positive difference in animal care and the world’s food supply and have a deep sense of responsibility towards our customers, consumers, animals, society, and our planet.
Through our commitment to The Science of Healthier Animals®, we offer veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. We invest in dynamic and comprehensive R&D resources and a modern, global supply chain. We are present in more than 50 countries, while our products are available in some 150 markets.
Who we are …
We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth.
Invent. Impact. Inspire.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
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Apply URL: https://jobs.merck.com/us/en/job/R121105/Digital-Analytics-Specialist-GA-GTM
Full Time