Manager, Web Analytics job at Guitar Center

Job Description

Guitar Center is the world’s largest retailer of musical instruments with annual revenues exceeding $2 billion. We are an established organization with over 10,000 associates currently operating in 309 retail outlets spanning 43 states and the world’s largest volume web and catalog instrument fulfillment business. Our success is based on core values that embody a winning attitude and incorporate the highest standards of ethics and integrity. We’re proud to do whatever it takes to satisfy our customers. We seek leaders for our corporate office in Westlake Village, CA who want to be an integral part of our team.

Summary:

This position is responsible for the digital analytics and insights activities for Musician’s Friend.com, Guitar Center.com, Music 123.com and The Woodwind and Brasswind.com. This individual must be a strategic thinker who can recognize opportunities in ecommerce and leverage those opportunities to drive the business. S/he will be immersed in the day-to-day .com business and is expected to recognize and act on opportunities unique to each site. S/he is then accountable for designing the analytical framework for exploring the opportunity, using tools to extract the data, developing data models, performing statistical analysis, solving the business problem, presenting recommendations and findings.

Essential Duties and Responsibilities:

Provide day to day web analytics, and ad-hoc data requests for four different websites (Guitar Center, Musician’s Friend, Music123, and The Woodwind and Brasswind)
Develop and oversee the execution of daily, weekly and monthly reports to support and direct the business growth of the websites
Use analysis of the sites to drive high value testing opportunities, usability inquiries, and key recommendations for the UX team
Tie together business performance metrics, web data and other sources to identify opportunities and create insightful recommendations
Help establish the digital insights team as the “go-to” experts within the organization
Translate complex data and test results into clear, engaging, and actionable insights to be shared across the company
Present findings clearly in text, charts, PowerPoint and oral presentations
Work closely with the technology team to manage implementation of tracking code and troubleshoot technology issues

Education and Experience:

Bachelor's degree
3+ years of experience in web analytics, including experience in extracting and combining different data sources, conducting statistical analyses, and developing strategic recommendations
Experience with Adobe analytics tools (Site Catalyst, Test & Target, etc.)
Proficiency with Microsoft Excel and PowerPoint for data manipulation and visualization
Strong critical thinking ability
Strong commitment to detail and accuracy
Naturally curious – always asking “why?” – and pushes until an answer is found
Excellent communication and interpersonal skills; comfortable interacting with senior leadership

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