Digital Analytics Specialist
Ethology
Company Description
We are a rapidly-growing data-driven digital marketing agency specializing in Paid Search Marketing, Search Engine Optimization, Content Creation and Distribution, and Social Media Marketing. Ethology offers an open, energetic, career environment, with the opportunity to advance to a full-time position.
Job Description
Ethology is looking for an individual with a strong business acumen, and the desire to drive results for our clients to join our Analytics team at our Scottsdale office.
We are a rapidly-growing data-driven digital marketing agency specializing in Paid Search Marketing, Search Engine Optimization, Content Creation and Distribution, and Social Media Marketing. Ethology offers an open, energetic, career environment, with the opportunity to advance to a full-time position.
Description
Who this person is:
- Has a strong sense of business acumen
- Can understand how the business will use the analytics we are designing
- Doesn’t mind writing the code that will drive the analytics
- Is passionate about driving results for our clients
- Likes interacting with our clients
- Knows how to balance what they know and what they don’t know and how to ask for help
Responsibilities
- Analyze, interpret and summarize findings, creating presentations and reports.
- Analyze data using statistical methods to identify trends, meet organizational goals and feed dashboards.
- Define metrics and track, analyze and report on specific project outcomes.
- Import, clean, review, expand, validate and document datasets.
- Engage across units to identify and meet data needs.
- Codes and tracks links
- Uses Excel for ROI tracking and reporting
- Provides reports on traffic
- Use Google Analytics and/or other software programs to report on traffic on overall site as well as various marketing pages
- Troubleshoots problems
Qualifications
Preferred Skills & Experience
- Strong comfort level with Analytics platforms
- Familiarity with data layer concepts and implementation
- Mobile analytics implementation experience
- 3+ years experience within Digital Marketing and media
- 3+ years experience reporting and implementation experience with Adobe Analytics, Google Analytics
- 2+ years experience implementing analytics tags directly and via tag management platforms
- Analytics QA testing experience
- Experience with JavaScript and HTML
- Strong verbal and written communication skills
- Excellent written and verbal communication skills and ability to interact well with all levels
- Ability to quickly and positively adapt to change
- Ability to thrive in a fast-paced environment
Full Time