Rarefied talent in data science, data technology, and analytics

Consumer Insight Manager

Disney Parks & Resorts

Job Description

The Consumer Insight (CI) team is a key part of CIMA (Consumer Insight, Measurement, and Analytics), an organization within WDP&R Global Marketing & Sales responsible for informing strategy development and influencing decision-making company wide. Consumer Insight’s role is to drive business value and consumer centric decision-making by deeply understanding both the consumer and the complexities of our business so that actionable insights can be leveraged to identify opportunities and execute strategies that achieve desired business goals. We can only achieve this when we anticipate and address consumer needs and behaviors in ways that optimize the guest experience and drive improved business performance.

To enable the continuous development of key metrics and rich insights, CI’s internal quantitative research capabilities include survey instrument development, digital and in-person survey administration, structured and unstructured data management, research account services, and advanced technology platforms. Additionally, CI executes qualitative primary research, leverages an extensive array of secondary research sources, and partners with external research agencies to gain deeper understanding of market trends. Internal partners of CI span all functions and lines of business across the enterprise.

We are seeking a Consumer Insight Manager who will be responsible for providing breakthrough insights and thought leadership. These insights will be used to drive future strategies, identify opportunities and mitigate risks.

 

Responsibilities

The Consumer Insight Manager will be responsible for all phases of the market research process including needs identification, project design/management, survey/discussion guide design, liaising with internal field team and external vendors, analysis, synthesis and presentation of objective, clear and actionable insights. The successful candidate will have proven success in designing, executing, managing, and leveraging actionable consumer research applying industry-leading tools, innovative techniques, and advanced methodologies both in the qualitative and quantitative arenas. This role primarily supports global Walt Disney World efforts including Revenue Management & Analytics (pricing), Experience Insights, Premium Services, the Annual Passholder program, and Merchandise.

Basic Qualifications

These are the minimum qualifications you need to be considered for this position:

  • Minimum 5 years market research experience
  • Experience with a variety of quantitative and qualitative research methodologies
  • Experience building relationships with internal partners/stakeholders
  • Experience sharing a point of view with internal partners/stakeholders verbally and in written form
  • Strong strategic and analytical skills
  • Translate data and analysis into compelling presentations / written communications
  • Comfortable talking with consumers and Disney guests
  • Demonstrated experience with a statistical package (SAS, SPSS)
  • Effectively manage multiple priorities
  • Must be willing to travel occasionally
  • Must have a car

Preferred Qualifications

  • Experience moderating
  • Expertise with a statistical package (SAS, SPSS) including but not limited to advanced analytical techniques such as conjoint analysis and discrete choice.
  • Experience partnering with external research consultants

Required Education

  • Degree in market research, marketing, statistics, sociology, psychology, business, or economics

Preferred Education

  • Master’s or doctoral degree in social sciences, business, or other relevant field
Interested in this position?
Job Location
Celebration, FL
Additional Job Details
Employment Type:
Full Time
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