Analytics & Insights Manager job at Disney Parks & Resorts

Job Description

Consumer Insights, Measurement, & Analytics (CIMA) is a team within Walt Disney Parks & Resorts (WDP&R) Global Marketing & Sales that is focused on inspiring consumer-centric, data-driven, high return decision making that leverages keen insights and relevant data at the core of every business decision. This role within CIMA will support efforts to influence and inform Marketing strategy development and enterprise-wide executive-level decision-making by measuring, analyzing, synthesizing, and interpreting a broad spectrum of data, including media effectiveness, sales results, theme park attendance, resort room nights, primary and secondary research findings, and other key business driver metrics. The focus of this role will be major Walt Disney World Resort and Disneyland Resort business initiatives, marketing programs, ad campaigns, and related efforts.

To learn more about CIMA roles, click here: https://www.youtube.com/watch?v=NQiQKjxBtGs&index=6&list=PL09ihUIdeG3Pu1gkXJxzbK2c_f-MWhO9f

Responsibilities

Lead analytic efforts to assess Marketing initiatives and develop better understanding of marketing effectiveness. This position will help the organization in evaluating marketing campaign performance, researching industry trends, proactively identifying and solving opportunities for value-added analysis, developing points of view to drive results, and framing recommendations for leadership. The successful candidate will have a mix of marketing and analytic experience along with demonstrated ability with having connected the dots between desired marketing campaign / business outcomes and actual results to make actionable recommendations to improve performance. The position will partner with a spectrum of teams from across the WDP&R organization to ensure all relevant organizational goals and implications are appropriately considered. A successful candidate will have strong relationship skills and be able to effectively analyze and integrate results from across the broader CIMA team as well as key partner areas within and outside Global Marketing & Sales, including Marketing & Sales Strategy, Global Media Strategy, Digital Marketing, WDP&R Online, Pricing, Planning & Forecasting, and Finance.

Basic Qualifications

Minimum four (4) years experience in analytics, business planning or similar role, preferably within the travel industry
Marketing knowledge or experience
Solid analytical and technical problem solving skills, including strong knowledge of statistics and data mining
Demonstrated ability to effectively handle multiple tasks simultaneously
Demonstrated advanced proficiency in analytic software applications such as Excel, Tableau and/or SAS
Demonstrated excellent interpersonal skills, including ability to ask questions to gain understanding, partner with others and deal with differing points of view
Ability to collaborate in a team environment and with a variety of stakeholders at all levels
Creative problem-solving skills, with the ability to think strategically and act tactically
Demonstrated attention to detail and focus on excellence in work product delivery
Ability to work well in a fast-paced business environment and display professionalism and confidence in challenging situations
Ability to approach work with high energy and a results-oriented mindset
Ability to identify and handle issues proactively and decisively with limited direction and oversight while also communicating consistently to executive leadership

Preferred Qualifications

Experience working with digital and traditional media effectiveness data.
Strong influencing and negotiating skills
Demonstrated ability to develop and deliver persuasive presentations of complex business issues to senior executives
Demonstrated ability to quickly gain a conceptual understanding of a complex situation and establish immediate credibility

Required Education

Bachelor’s Degree (or equivalent) with preferred concentration in Business, Economics, Statistics, Finance, Industrial Engineering, Operations Research, Data Mining, or similar field

Preferred Education

Master's Degree in an analytic field

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