Marketing Analytics Manager job at DentalPlans.com

Job Description

DentalPlans.com is looking for an experienced Marketing Analytics Manager to manage and execute performance measurements and monitoring for the marketing department. Experience with Marketing Analytics, modeling, database reporting (SQL and Excel) and web analytics (Google Analytics) are required. This is an excellent opportunity to join a strong team of interactive marketing professionals. The ideal candidate will have the analytical skills, technical experience, business acumen and people skills to successfully manage accounts and contribute to the growth and knowledge of our Marketing Team.

Scope of Responsibilities:

Help establish the marketing analytics function and channel measurement structure to monitor marketing channel performance for the company
Execute database marketing and reporting setup for department performance monitoring and analysis
Utilize Google Analytics and other Web reporting tools to shape Web Marketing strategies and maximize ROI
Provide regular written reports for custom-defined performance metrics for each customer account
Provide analytics consultation to cross functional team members
Build systems and processes to initiate, collect, combine, analyze and translate information (sales, customer data, web traffic, academic, testing, brand measures, competitive, etc.) into brief but comprehensive insights to help senior leaders understand the state of the business, identify opportunities for growth and inform future decisions
Develop key metrics for marketing programs and supporting the marketing planning process through analysis of data. Help generate insights in order to promote continuous learning and innovation cycles.
Provide support to company’s initiatives for gaining market share by identifying big trends and recommending opportunities
Ensures timely execution of all research projects within defined budgets and prepares detailed reports and presentations for review by all levels of management
Conducts project status meetings and facilitates the coordination of cross-functional groups
Create and support strategic initiatives through research data analysis and presentation
Collect, analyze and manage brand insights (whether purchased, acquired from strategic partners or derived from studies in and outside our company.)
Initiate brand studies: awareness tracking, opportunity study, advertising copy testing, media analytics, etc.
Monitor, track, and measure effectiveness of communications activities and create program for continuous improvement of content effectiveness and communication strategy use

Job Qualifications:

5+ years of analytics and data reporting
2+ years of web marketing experience
Bachelor’s degree in marketing, math or finance preferred
Masters in marketing or finance a plus Demonstrated experience and knowledge of marketing channel reporting including online and offline marketing channels
Firm understanding of web marketing and shopping engine marketing strategies
Proficient with Microsoft Office products (Excel, PP, Word), web programming languages HTML, JavaScript and Google Analytics
Proficient with SQL Database reporting and advanced Excel modeling features
Skilled at logically translating, disseminating and presenting marketing data
Analytical and driven to translate large amounts of data into actionable insights
Extensive experience in market research technologies, models and analyses
Experience managing vendors and leading the development of a major analytics and market research initiatives

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