Analyst, Audience Acquisition
CNN Digital
Analyst Audience Acquisition
Job Title: Analyst, Audience Acquisition
Job Category: Digital/Interactive Media
Job Location: United States - Georgia - Atlanta
Job Type : Full Time
Requisition # : 153893BR
Posting Job Description :
This is our story
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
See what it’s like to work at CNN! Follow us on Instagram, Twitter and Facebook.
What part will you play?
The Audience Acquisition Analyst will report to the Manager of Audience Acquisition on the Audience Development & Analytics team at CNN Digital. This role is primarily responsible for tracking and optimizing content across different touch-points including, but not limited to, SEO, Social, Newsletters, partnerships, and paid distribution networks.
What will you be doing?
- The Audience Acquisition Analyst will have a detailed understanding of online audience behaviors with the goal to increase audience size, engagement and CNN Digital revenues.
- The analyst should be able to balance business and editorial objectives by testing and optimizing editorial content in real-time.
- He/She should have a passion for data and be able to analyze content performance and audience behavior.
- He/She will measure and report performance of CNN's audience touch-points, and assess against goals and key metrics to help optimize our content distribution strategy and reach our target audience.
What do we need from you?
- Bachelor in Science degree (STEM), Marketing, Journalism or related area of study, or a combination of relevant education and experience; Digital Media, Content Marketing or Agency experience is highly desired.
- Minimum 2-3 years of experience optimizing and analyzing online media
- Advanced Excel skills preferred - Experience with or knowledge of SEO, Social, and other digital data tools like Sprinklr, BrightEdge, Chartbeat, Comscore, Visualr and MailChimp preferred
- Solid knowledge of general website and analytics tools (Omniture preferred)
- Analyzing traffic patterns to CNN stories in order to surface non-obvious insights about how/why stories gain audience and early discover potentially trending content
- Highly creative with experience in identifying and tracking target audiences and devising and optimizing digital campaigns
- DMP experience for audience segmentation desired, preferably Krux
- Experience performing and optimizing paid traffic campaigns on search, social, and other websites
- Strong analytical skills and data-driven thinking
- The ability to perform with a high degree of autonomy, demonstrate creativity and problem-solving skills and communicate complex messages to diverse audiences
- Ongoing tracking reports and analysis to evaluate campaign effectiveness
- Up-to-date with the latest trends and best practices in SEO, social, and online media
But wait, there’s more!
- Paid time off every year to volunteer
- 2015 Best Company for Working Mothers
- An in-house learning and development team to help shape and grow your career
- Part of the Time Warner family of powerhouse brands like HBO, Cartoon Network, Adult Swim, TNT, and TBS
Atlanta, GA 30303
Full Time