Digital Marketing Data Analyst
BoomBox Inc
BoomBox (www.BoomBoxInc.com) is a leading digital engagement agency in New York City. We are a quirky group of people in a culture defined by asking questions and collaborating. We like to learn, compete, grow brands, win the occasional award, and do interesting things.
Responsibilities:
The Marketing Data Analyst is responsible for knowing the right information to capture, analyze and report regarding customers, lead funnel and campaign effectiveness, to measure performance and support business decisions. The ideal candidate will have experience planning and managing tracking and reporting projects and be able to work closely with clients and internal teams to interpret findings.
- Develop marketing campaign strategies, collaborating with clients and internal teams to identify campaign opportunities
- Analyze creative, landing page and web funnel A/B or multivariate tests
- Build a marketing presentations that visualizes the data to tell the story and define the insights.
- Identifies demand generation performance patterns and future opportunities
- Knowledge, Skills and Abilities required:
- Experience in Database/Lead List Marketing
- Experience in SEM/PPC marketing campaigns
- Experience developing and implementing reporting programs in marketing automation and CRM platforms.
- Intermediate marketing automation skills for developing programs and generating reports
- Strong knowledge of A/B and multivariate testing best practices
- Big picture data analysis, focusing on data that accurately measures actionable results, versus purely measuring meaningless activity
Minimum 3-5 years experience in a marketing analytics role
Ability to develop strong relationships across teams and with senior level executives
Next steps? Please send us a very short cover letter that tells us something about yourself that we can’t get by just reading your résumé. Also, please include the date that Abraham Lincoln delivered the Gettysburg Address.
New York City
Full Time