Director of Analytics and Insights job at Birchbox

Job Description

The Director of Analytics and Insights will be a vital member of our small, cohesive Marketing team. You will be tasked with informing our key business decisions with insights from customer data, and will play a role across all marketing activities from customer acquisition to lifecycle marketing to customer profiling and insights.

Specific Responsibilities include:

Utilizing key website and transactional data to derive actionable customer insights that will empower our team to develop better marketing campaigns.
Driving a test and learn mentality across all marketing efforts to help us optimize revenue, profitability, retention and loyalty.
Measuring customer LTV and making recommendations on how we can extend it.
Monitoring Google Analytics to shed light on how customers are engaging with our site; working with marketing and product colleagues to find acquisition and website optimization opportunities.
Working closely with our Data Science team to develop, prioritize and execute a roadmap for reporting and analytics (including dashboards, customer segmentation and profiling, predictive modeling).
Managing our market research and customer insights efforts (NPS, quarterly surveys, focus groups)

What we want to see in you:

You are data obsessed, great at translating numbers into business insights and uncovering both the what and the why.
You are equally comfortable talking with developers as business leaders.
You’ve spent 5-7 years doing analytical work in an ecommerce or financial services setting, preferably in support of marketing activity such as acquisition, engagement, conversion and retention efforts.
You have masters in statistics, applied math or econometrics.
You are proficient in advanced Excel, Google Analytics, SQL and statistical tools
You are used to rolling up your sleeves and getting your hands dirty.
You are self-sufficient in getting the web and transactional data that you need. If you don't already know how to get what you need, you WILL figure it out.
You are excited about developing and executing an analytical roadmap that includes: Key Metric, scorecard and dashboard development; Customer Segmentation, profiling and insights; Predictive modeling of customer behavior.
You understand the importance of using resources (outsourced and internal) to execute an analytics roadmap
You know how to design and manage complex test and control programs for email and websites.

If this sounds like you and you want to be part of an energetic, innovative, fast-moving, entrepreneurial environment where your ideas will be implemented and you’ll have a major impact on success, submit your resume to and include a cover letter explaining why you would be a great fit.

Why Birchbox

You’ll work under complete transparency. Our founders don’t have big fancy corner offices – they sit right next to our employees and everyone knows where the company is headed
You’ll find an agile setting with very low barriers to getting things done.
It’s a chance to be at the start of something huge: we’ve only made a small dent into what we plan to do and we continue to grow rapidly. We are pursuing big dreams and we’ll give you the chance to explore yours too
You can dive into our crazy supply of beauty products – test and enjoy them sometimes before they even hit the shelves (there’s plenty for men!)
We’re all about having fun. We are an energetic, innovative team that laughs a lot.
You get to own a piece of the company and work with the pride of ownership.

About Birchbox

Birchbox is a disruptive eCommerce company on a mission to change the way consumable lifestyle products are purchased online. We combine a subscription service that delivers high-end samples directly to members, paired with an online shop and original editorial content. Our platform revolutionizes the way customers discover products and delivers our brand partners a better way to access customers.

Launched in the fall of 2010 we have quickly grown to be the definitive leader in the field of subscription retail. We are one of the fastest growing startups in New York and have the backing of top tier VC firms Accel Partners and First Round Capital. We’ve received praise in Marie Claire, Cosmopolitan, The Huffington Post, Fast Company and more. To keep up with this fast growth we are building a team of energized executers who want to be part of creating a truly new business model. We are results driven, creative and aim to delight our customers in every way possible.

Interested in this position?

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