TV Advertising Data Analyst, Team Lead job at Acxiom

Job Description

Acxiom TV solutions are tailored to the needs of top-tier distributors, network programmers (content providers) and leading national advertisers. Our solutions bring together the audience selection precision of direct marketing, the performance accountability of digital marketing, and the emotional brand storytelling of video across consumer devices in a privacy-safe fashion. We are currently looking to fill an Analysis Team Lead role on this small, growing team based in Burlington, MA.

The TV Advertising Analysis Team Lead will be responsible for supporting the design, development, and delivery of TV advertising analytics solutions by applying digital analysis and database marketing techniques to the rapidly evolving TV and video space. This role will focus primarily on deciphering and clarifying client ad hoc analysis questions, utilizing and integrating customer-level profile and behavioral attributes from multiple sources, interpreting, packaging, and delivering thoughtful analyses to inform client business decisions, and provide critical input to analytical product capabilities supported by the Audience Interconnect platform.

What you will do:

Collaborate with clients and internal stakeholders to understand business and insight goals, define a learning agenda, and identify relevant KPIs and diagnostics to pursue
Partner with inter-disciplinary internal and client teams in the development, execution, standardization, and automation of recurring reports, dashboards, and prototypes
Glean actionable insights from reports to support adjustments to client campaigns, products, or business decisions
Work efficiently with client data and analytics partners to define, configure, extract, aggregate, package, synthesize, and share data, results, and insight
Leverage and integrate multiple data sources – demographics, psychographics, lifestyle segments, vertical-specific characteristics, campaign or video content exposure and response events, product purchase or conversion activity, etc. – to iteratively analyze and refine to answer client insight questions
Prepare and present compelling analytical presentations and effectively communicate (both in writing and verbally) complex concepts to marketing and business audiences
Responsible for the day-to-day coordination of work assignments, business coverage, and deliverables of a group of functionally similar associates. Function as player-coach performing individual job responsibilities and assist Leaders with coaching associates
Provide mentorship and guidance to other analysts where necessary

What you will need:

Bachelor’s degree (Master’s preferred) in Business, Marketing, Statistics, Economics or other quantitative discipline
10+ years of work experience in an analytical role in a professional services environment: digital advertising, database marketing, or interactive/ technology consulting
Strong quantitative and research skills with proven ability to demonstrate data interpretation capabilities in terms of reporting and dashboards
Balances desire for quantitative rigor with realities of inconsistent business data
Technical expert in data extraction, manipulation, and visualization tools such as SQL, Hive/ Impala, Excel, Tableau, and/ or others with minimal supervision
Ability to articulate strategic marketing implications of campaign performance results for business audiences with clarity and persuasiveness
Proficient in integrating multiple data sources and utilizing creative analytical approaches to answer client audience insight or campaign performance questions
Proficient with the application of analytic methods in the digital and online channels
Knowledgeable of the media planning, measurement, and optimization process and acumen (both online and offline)
Some familiarity with statistical modeling, marketing test design, and audience segmentation
Critical thinking– capable of generating consistently accurate, useful reports as well as a enthusiasm for translating data into actionable insight relevant to marketing program objectives
Attention to detail and time management to deliver high quality, client-ready work for multiple projects across several client engagements while meeting deadlines
History of building relationships with client analytics and data management staff
PACT - Passion, Accountability, Creativity, and Teamwork (the foundation of Acxiom's culture).

What will set you apart:

Working experience in digital video, cable, or TV media industries is a bonus

Interested in this position?

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